GoPro empowers people to capture and share their lives in dynamic and inspiring ways, connecting experiences from every corner of the globe. Driven by a passion for storytelling and adventure, GoPro believes that reliving and sharing moments adds depth and joy to life. It's the global GoPro community that brings the brand to life—offering fresh perspectives, showcasing new possibilities, and continually inspiring the company to innovate and grow.

Since its founding in 2002 by photo and video enthusiast Nick Woodman—who set out to find a better way to capture himself and his friends surfing—GoPro has evolved into a globally recognized brand known for its innovative, versatile, and empowering products. GoPro aims to be a source of inspiration and positivity, encouraging people to follow their passions and celebrate life’s most amazing moments. The company takes pride in what it creates and in the community that brings its products to life.